Our Ethos

At Rooted Reach, we're more than a digital marketing studio, we’re a partner to those doing the work that matters.

We exist to amplify purpose-driven missions through SEO strategy, search visibility, and brand clarity. Whether you're advocating for animal rights, protecting the planet, or empowering communities, we help you connect with the right audience without compromising your values.

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    Rooted in Integrity

    Everything we do is guided by honesty, transparency, and alignment. We don’t chase trends for quick wins — we build sustainable strategies grounded in your mission and vision. We're here to support movements that matter.

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    Driven by Purpose

    Our clients are nonprofits, mission-driven organizations, conservationists, and changemakers. You’re already doing incredible work — we’re here to make sure people find it. We craft digital strategies that not only perform, but feel good in the process.

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    Built for Impact

    From SEO and storytelling to brand voice and web design, our work is built to last. We focus on systems that grow with you, tools that empower your team, increase visibility, and expand your impact over time.

Meet Your SEO Specialist

Hey, I’m Danielle

I’m the founder of Rooted Reach and a passionate advocate for ethical storytelling and purposeful digital growth. With over five years of experience in digital marketing and SEO, I specialize in helping mission-driven organizations grow their visibility online in a way that aligns with their values.

Before launching into the digital space, my background was rooted in wildlife conservation and animal care. I’ve worked hands-on in the field as a wildlife conservationist and spent years advocating for animal rights across global campaigns and grassroots initiatives. That work shaped my deep commitment to ethical communication and taught me just how powerful a well-told story can be.

Today, I blend that conservation mindset with proven marketing strategy to help nonprofits, activists, and conscious brands build an online presence that’s both impactful and sustainable. Your mission deserves to be seen, supported, and shared, and I’m here to make that happen through thoughtful SEO, brand clarity, and audience alignment.

Let’s amplify your mission together.

Danielle Carnahan

Let’s Grow Good Things.

Your voice is powerful, your mission is needed, and your audience is out there ready to listen, support, and engage.

We’re here to help you reach them.