Creative Furnishings

Creative Furnishings

Business Type: Commercial Interior Design & Staging

Services Provided:

  • Website design + development (Squarespace)

  • SEO setup sitewide + ongoing monthly optimization

  • Keyword strategy for services and portfolio content

  • Brand positioning + service page rewrites

  • Portfolio page redesign + new project page development

  • Blog launch and content strategy

  • Google Search Console management: indexing fixes and URL submissions

  • SEMrush site health auditing and monitoring

  • Monthly SEO performance reporting and analysis

  • AI search health optimization (85%, all crawlers unblocked)

Key Results:

  • Seven consecutive months of traffic growth (67 → 114 visits/month, +70%)

  • Search clicks up 150% year-over-year, CTR nearly tripled (2.2% → 6%)

  • Average search position improved from page 4–5 (41+) to page 2 (12–18)

  • Site health maintained at 93–94%, exceeding the top-10% benchmark

  • Portfolio project pages generating organic search clicks within one month of publishing

  • Pageviews more than doubled (+110%) in the month following portfolio expansion

  • Services page achieving a 16.67% bounce rate — strongest conversion signal on the site

  • Four 100% category scores in SEMrush (Crawlability, HTTPS, Site Performance, Markup)

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