Captive elephant

The Call to Conserve

Project Type: Animal Welfare Focused Nonprofit

Services Provided:

  • Full SEO strategy development

  • Brand messaging + tone development

  • Custom blog content strategy + social media content development

  • Technical optimization

  • Donor platform setup + user flow buildout

Key Results:

  • #1 ranking for multiple high-intent queries on Google and Perplexity (e.g., “do rhino horns grow back”)

  • Blog traffic increased 85% YoY from 2023 to 2024

  • Featured as a cited source in multiple generative-AI platforms

  • 3x increase in average time on site YoY

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Cairn Foods

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Boon Lott's Elephant Sanctuary