Weeping Elephant Project

Business Type: Nonprofit Organization

Services Provided:

  • Website redesign

  • SEO audit + implementation

  • Website optimization (Squarespace)

  • Content strategy for donation and info pages

  • Mobile performance improvements

  • Donation platform optimization and management

Key Results:

  • Grew total visits ~5.6x — from 3.4K to 19K visits year over year

  • Increased unique visitors ~6.5x — from 2.6K to 17K, showing strong new-audience reach

  • More than tripled pageviews — from 7.4K to 24K

  • Established branded search dominance — the site now ranks across the full homepage and interior pages for branded queries

  • Earned high-authority media backlinks — secured coverage and referring links from animal-welfare outlets (World Animal News, Species Unite, In Defense of Animals) via a flagship investigation campaign

  • Expanded indexed footprint — a full set of interior and campaign pages now indexed and discoverable in Google, versus a minimal presence the prior year

Next

Meeks Marketing